Writing

Our Products

• Newsletters
• Website Content
• Educational and Marketing Materials
• Interviews
• Articles
• Reports
• Grant Applications
• Scientific Translations
• Literature Reviews

Our Topics

Research

Medical research today is grounded within the scientific method. Billions of dollars are spent each year to evaluate hypotheses in basic and clinical testing, yet many research findings translated into accessible information do not reach the general public. Consumers need better access to lay interpretations of research findings as they become increasingly empowered to participate in health care decision-making. We convey medical findings in an accessible and balanced manner, and clearly describe the research process for average consumers. Too often, medical stories contain hype and do not emphasize valuable consumer information available from research. Our products contain skillful analysis, synthesis, and also translations of medical information into both technical and consumer-friendly formats.


Clinical Practice

Health care is more often art than science. Tremendous variability exists among clinical practices. Health care professionals market their businesses, and educate consumers and colleagues, when their work is described through website content, articles, newsletters, interviews, educational and marketing materials, and presentations. Topics may include clinic modalities, research, health tips, wellness strategies, instructions for home care, profiles of health care professionals, and patient success stories. Written information also helps make clinical practices more efficient. Our writing accurately captures the essence of health care practices and portrays that viewpoint to the reader through both technical and narrative content.


Patient Stories

Observation is the first step in the scientific method. Likewise, human behavior suggests that people observe and mimic others. Our writing provides a window into human behavior through stories about the health care journeys of real people. For those dealing with a health crisis or challenge in their personal care, hearing the story of someone who has already been there goes a long way in communicating about treatment approaches, coping strategies, and other tips for navigation. Human-interest stories create a connection between the subject and the reader, as well as leave a lasting impression. Our services provide gracefully written and compassionate stories around the health care experiences of individuals and families.


Integrative Cancer Care

The popularity of integrative cancer care requires more comprehensive, reliable information for cancer patients, caregivers, and providers to improve education and empowerment. Studies indicate that integrative cancer care reduces cancer risk, improves cancer-related survival, and quality of life. Our written educational information offers clear, compelling explanations about integrative cancer care therapies and approaches. Our writing about integrative topics reflects our in-depth understanding of whole person cancer care.